There’s an assault on the senses; lights violate our vision, crass music erupts in our ears and nothing’s ever new enough.
We’re under the influence of mass-saturation in a world of sensory overload.
For activation's to have their intended impact, they have to be more than just unique and authentic, they have to resonate with their audience. Innovation offers opportunities for personalization, communication and engagement like no other medium.
Creatively applied to your captive audience, your target market can interact with a myriad of key messages – your protagonist is at play. This is engagement; this is the advertising of tomorrow, with your customers today.
In addition, there are far reaching benefits of tech-integrated activation's – it can enable business innovation and deliver rich experience analytics, customer intelligence and profiles to demonstrate the efficacy of events and experiences.

Three brief questions the session intends on answering:
How can innovation support cross-cultural campaigns?
How to develop your virtual voice?
Digital should collaborate, not isolate.

Caroline brings a calm but driven spirit to the whole team. Focused on building a solid future for the Pico Group in EMEA, Caroline has a wealth of multi-tiered campaign delivery experience working on events such as the Olympic Games and with global brands like Coca-Cola, Oracle, HP and IBM.

From incentives to global trade fairs, she has managed all types of projects and continues to be driven by the value of experiential campaigns and the increasing importance of digital engagement for brand activations.

Her vision is to develop a world class team to challenge the norm in the UK agency landscape and with her solid operational experience she is rapidly laying these foundations.

When not in the office, she loves to be on the squash court, in the gym as well as travelling the world meeting up with her global friends network.

Industry Sectors include ...
Technology, Telecommunications, Computing, MICE, Travel, FMCG.
Clients Include ...
Coca-Cola, Oracle, HP, IBM
Projects Highlights...
15 years of Account Management for IBM including running one of their top incentive programs.
The hospitality program for the Coca-Cola Company at the Beijing Olympic Games in 2008.

The power of social media - With the millions of apps, websites and other platforms for people to communicate through - this is truly the age of social media. Whether it’s updating a Facebook status, fitting a joke into 280 characters on twitter or uploading a picture of our lunch to Instagram, we are on the Internet a lot. Social media is a huge part of our culture. Now since users are on Socia, How do companies & individuals utilize Social Media effectively to build a strong digital brand.

He also focus on the upcoming trends & platforms of Social Media like the 'Tiktok revolution', snapchat & other trending social media channels.